WHIGO LAB China, the strategic workshop on Cooking in the Asian country
Written by Klaudia Weiss | 14 July 2020
Acede and Mondragon promote intercooperation with the WHIGO LAB China.
WHIGO CHINA is part of the actions to build and share a JOINT VISION of the cooking market in the world, which helps to understand the keys to each of the regions in which the different cooperatives operate and facilitates adaptation to political, technological and market changes.
The conference was market-oriented and aimed at the teams of the different cooperatives, which work in the White Goods sector. An analysis of the mega trends in the Chinese market, an increasingly active market with ever shorter innovation cycles, where digitalisation, connectivity and online sales are increasingly important.